Example Price Plan Landing Page

Select a great attention getting sub headline

A Pricing page will generally be a second landing page following sign-up. The best practice is usually to re-state your key benefit in the headline of your pricing page. But you can also experiment with playing up a scarcity element.

This is the Year to Finally Meet All Your Goals
Order Before January 1 to Get the Best Price We’ll Ever Offer

Basic Plan
  • This is a feature of the plan
  • This is a feature of the plan
  • This is a feature of the plan
  •  
  •  
Advanced Plan
  • This is a feature of the plan
  • This is a feature of the plan
  • This is a feature of the plan
  • This is a feature of the plan
  •  
Premium Plan
  • This is a feature of the plan
  • This is a feature of the plan
  • This is a feature of the plan
  • This is a feature of the plan
  • This is a feature of the plan


Restate the most important benefit

It’s a great idea to re-state your most important one or two benefits before you dive into the pricing.

Restate your risk-reversal

It’s critical to restate your risk reversal (normally a money-back guarantee, but other elements can be included as well) directly below your pricing chart.

You can include a testimonial

Experiment with placing a brief but powerful testimonial here.

Make your call to action strong!

Your call to action must be clear, specific, and strong on your pricing page. If you need help with this, read the Premise Copywriting tutorial on The Call to Action

Your credibility-boosting graphics go here

For more detailed advice on crafting the perfect Pricing Page, read the WBB Copywriting pages on Website Copywriting.


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Example Price Option Landing Page.
We don’t have a call to action on this page because its just an example of a Price Option landing page. However, please feel free to sign up to our infrequent mailing list to see how the page resolves to a second website or landing page when the visitor clicks the CTA button.

Minimal Landing Page Design
I have chosen a very minimal, clean design for this landing page example, but yours can be as colourful as you like. We can insert images, text and video at any stage. Just bear in mind, the more complicated the design becomes the weaker your message will be.


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