Alexa calculates traffic rankings by analyzing the internet usage of millions of Alexa Toolbar users AND data collected from other, traffic data sources. The information collected is sorted and computed until Alexa get the traffic rankings shown in the Alexa service.
The traffic rank is based on three months of historical traffic data and is a combined measure of page views and users (reach). Reach measures the number of users a website has. Typically reach is expressed as the percentage of all Internet users who visit a given site.
How Alexa helps the Website Owner
Considering your Websites Alexa Rank – the Lower the “rank number” the better. EG: Facebook.com has an Alexa rank of 1 – which means that it is the most visited website on the internet.
Typically when you launch your website, you will have no Alexa Rank for a while and after a few days you may get an Alex Rank noted in the high millions. As your website matures and you win more visitors your Alexa traffic rank will begin to fall (improve).
You should strive to get an Alexa rank below 1 Million and when you do, you know you are making a difference and receiving meaningful website visitor numbers.
Alexa helps website owners by offering free “Website Ranking” data which informs you how well of badly your website is performing. You can measure your Alexa Rank against that of your competition and this will alert you to how much traffic you are receiving verses your competitors.
Of course it’s your website content and Search Engine Optimisation skills which will get your website found in the first instance and you can use Alexa Rank as a measure of how well you are doing.
If your Alexa Rank is Higer than 1 Million – then you need to work on the reasons why and do something to improve it. Our Digital Marketing Awareness Workshop is a great place to learn how to do this.
How to See your Alexa Traffic Rank
If you would like to install the Alexa Traffic Rank extension on your web browser so that you can see your own traffic rank and that of all other websites you visit simply search Google for Alexa traffic rank extension for Google, IE, Firefox, Safari etc and install it on your browser.
Remember that Alexa takes 3 months to gather enough data on your website to give you an accurate picture, so you’ll need to be patient if you have a new website or if you are making changes to your existing website to improve your ranking.
Your strategy should be to use Alexa as a measure of your traffic performance – try to get below 1 Million and then target below 500,00 and then aim for the big-on which is below 100,000 Alexa Rank. It will take some time and you’ll need to generate great content which will drive traffic to your site.
It’s definitely worth tracking your content creation plan in relation to your Alexa Rank.
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