Code Name Penguin: A Powerful Force for Good SEO!
I’m a bit late with this report, but I was asked about about duplicate content on websites the other day so I thought I had better answer with a short update.
Google Penguin, is the code name for an algorithm update, one of many in recent years that Google have made to improve the quality of content returned in the Search Engine Results Pages (SERP’s).
This is a really positive step, welcomed by the “White Hat Community”
Thank Goodness for Google Penguin
Penguin was developed by Google to decrease the search engine rankings of websites which use “Black-Hat” techniques such as deliberate creation of duplicate content, key-word stuffing and participation in link sharing schemes.
Trouble is, many inexperienced and untrained website owners fall into the black-hat trap not because they are trying to spam the search engines or some how cheat their way to better rankings, they do it because they don’t know any better. So my advice is don’t create duplicate content.. It’s not good for you.
What is Black Hat SEO?
Basically Black Hat techniques are those which people use to (deliberately) manipulate the search engine indexes and SERP’s by increasing key-word density and by trying to improve page rank by with large quantities of back links generally from link farms.
So if you want to avoid unwittingly becoming a Black-Hat Search Engine Spammer:
1. Don’t write duplicate content.
2. Don’t repeat your key-phrases too much.
3. Don’t buy back-links.
What is White Hat SEO?
White Hat SEO is that used by trained SEO professionals who only ever use best practice SEO techniques.
How to avoid unwittingly joining the Black-Hat Brigade
By virtue of being un-trained, some well meaning website owners fall into the Black Hat trap because they don’t know what they don’t know.
If this is you, you may consider investing in the first step towards White Hat SEO’ship by attending our Digital Marketing Awareness course.