Your Website or Blog’s standing in Google search results is measured in part by an analysis of other website’s and blogs which link to your website or blog.
The relevance, quality and quantity of these links influence’s your website ranking. Other Websites linking to your website hopefully do so in context to the subject matter of your website; if they do, then they are indicating the quality and relevance of your content and are advocating you for what you do. This is a great benefit when done naturally and freely.
If you write way out of context to earn the price of a link, there is a high possibility that your readers will view it as spam. particularly if your readers receive your blog posts via an RSS news reader or directly via email.
Conversely if you link out to a third party website because you have accepted payment for placing an article and or a link in an article pointing to the third party website then you are violating Google’s guidelines and when caught your site may be downgraded and your rankings and standing with Google depreciated.
You need to be very careful because Google has an algorithm named Panda which can sniff out paid links. Generally if you are offered money to place a link to a third party website on your website then the party offering you the money is more than likely making the same offer to hundreds of other website and blog owners, which results in an un natural number of links pointing to a particular page or post which Google can identify then as paid for links and track back to your website and penalise you for participating in a link scheme.
My advice is this, only link out to a website or blog in real context to what you do:
EG: if you write about flower arranging and all of a sudden an article about home insurance which is way out of context for flower arranging appears on your blog with a link to the home insurance website it’s safe to assume that you’re normal readers will not appreciate this and if there are a lot more links from other blogs/sites pointing to the same website, then Google will assume you have participated in a paid link scheme and you may be penalised or even removed from the Search Engine Return Pages (SERPS) altogether.
The above is a very simplistic, non-technical description of a paid link scheme. Google are getting tougher on sites that sell links which pass PageRank and you will for sure lose out in the long term.
Selling Advertising on your site is safe if you do it by way of placing the advertisement in image format with the word “Advertisement” above it (Because image links don’t pass PageRank). Also, this is to ensure your readers understand it is an advertisement.
You can also declare that the article or text link is an advertisement and use rel=“nofollow” so that you do not pass PageRank.
Most website owners are simply not aware of Google’s rules and guidelines; if they were they would be less likely to accept payment for paid articles and links:
Top 5 reasons why you should NOT accept payment for links.
- It violates Google’s guidelines
- It degrades the context of your website or blog
- It degrades your personal authority
- Other website owners and bloggers will be less likely to link to you
- You may lose your hard earned ranking for the sake of a few pounds
Read about our Search Engine Optimisation Training here.
Connect with Mick Say on Google+