From Zero to Hero in your Online Industry, Category or Niche
Well eventually! You have to start somewhere and the beginning is the best place. We get more aha and light-bulb moments on this training course than any other we do. All of a sudden people get it and their journey begins.
Being found during online search is a fundamental requirement for small business growth today. So much so, that your business is at risk if you get Digital Marketing wrong. Get it right and you’ll be a profitable hero!
Who Should Attend Digital Marketing Awareness?
This is an intensive, full day, instructor led training course suitable for:
* Website Managers
* Website Designers
* Marketing Managers/Directors
* Website Procurement Team
* Copywriters & Bloggers
* Social Media Managers
This course is most suited to people or organisations considering the purchase of a new website.
And any person or organisation who are unhappy with the performance of their existing website.
Online Business Development Foundation Training
Many website owners see the words “Awareness” and “Foundation” and wonder if this course will be too “basic” for them. Please be assured that this course is far from basic. It teaches the science of how the internet and search engines work in relation to essential search marketing strategy. Essential knowledge.
When you understand how it all works and if you apply the principles, methods and strategy we teach, you will start a chain reaction which will get your website found online for the products or service you sell.
Definition of Digital Marketing
Digital marketing is the use of internet connected devices to engage a consumer with online advertising in order to promote products and services. Internet browsing has become the No.1 method for researching products and services prior to purchasing. Applied Digital Marketing strategies win new clients & busines
What Delegates will Learn on the Digital Marketing Awareness Course
Delegates will learn how inbound marketing works and how to apply it to their website and business:
* How the internet has evolved
* How the internet works today
* How search engines work
* How Page Rank Works
* Why Alexa is Important
* Why & how social media works
* Social Scoring Klout/PeerIndex
* How a website really works
* How a spider crawls a site
* How to structure a website
* How to structure the Blog
* Search Engine Optimisation
* Site Master Meta-Data & URL’s
* Key word/phrase application
* Content Planning and Mapping
* SEO Meta-Data Masterclass
* How to Structure a web page
* How to Structure categories
* How to Structure a blog post
* Internal and External Linking
* Website Image Optimisation
Inbound marketing is based on the concept of earning the attention and trust of prospects by making your website easy to find at the time they are searching for services you can provide.
Digital Marketing Awareness Course Fees
Delivered by Mick Say in an fun, informative manner. Using non-technical language, this will be a jargon free zone which all delegates will appreciate and enjoy. The course includes teas and coffees but lunch is not included in the price. Booking fees are refundable up to the day before the event should you need to cancel.
£250.00 + Vat per delegate
Next Course Date and Location. > Thistle Hotel, Westminster, London. Friday 17th August 2012
What will Delegates Need to Bring to the Digital Marketing Awareness Course?
- A sense of humor. We take your business seriously but learning should be fun.
- No Need to bring a notebook, we will provide you with a course work-book.
- Wireless enabled laptops are recommended, but are optional and not essential.