Klout Style Guide | A Description of Klout Styles

Klout Style GuideKlout Style Guide
What Klout Style are you? Do you care ? – You should, particularly if you work in marketing or a responsible for developing a brand, product or service online.

Klout measures online influence, so if you are an “observer” or a “Broadcaster” you’re not developing influence for your organisation. If you need to be seen to be influential about your subject, you need to improve your ranking, and that means understanding Social Media as an architecture for business marketing.

Klout Style Guide at a Glance

Creating – Broad

  • Celebrity
  • Taste Maker
  • Pundit
  • Thought Leader
Consistent – Focused

  • Specialist
  • Activist
  • Networker
  • Socialiser
Participate – Sharing

  • Syndicator
  • Broadcaster
  • Curator
  • Feeder
Listening – Casual

  • Conversationalist
  • Dabbler
  • Explorer
  • Observer

Klout Style Groups and Classifications

Klout Style Group > Listening Casual

Klout Style > Observer
You don’t share vey much, but you follow the social web more than you let on. You may just enjoy observing more than sharing or you’re checking this stuff out
before jumping in full-force

Klout Style > Explorer
You activly engage in the social web, constantly trying out new ways to interact and network. Your’re expanding the ecosystem and making it work for you. Your
level of activity and engagement shows that you get it and we predict that you’ll be moving up.

Klout Style > Dabbler
You might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and
sharing more content.

Klout Style > Conversationalist
You love to connect and always have the inside scoop. Good conversation is not just a skill, its an art. You might not know it, but when you are witty, your
followers hang on every word.

Klout Style Group > Participating Sharing

Klout Style > Syndicator
You Keep tabs on what’s trending and who’s important to watch. You share the best of this with your followers and save them from having to find what’s hot on
their own. You probably focus on a specific topic or cater to a defined audience.

Klout Style > Feeder
Your Audience relies on you for a steady flow of information about your industry or topic. Your audience is hooked and your updates and secretly can’t live
without them.

Klout Style > Curator
You highlight the most interesting people and find the best content on the web and share it to a wide audience. You have an amazing ability to filter massive
amounts of content to surface the nuggets that your audience truly care about. Your hard work is very much appreciated.

Klout Style > Broadcaster
You broadcast great content which spreads like wildfire. You are an essential information source in your industry. You have a large and diverse audience which values your content.

Klout Style Group > Consistent – Focused

Klout Style > Activist
You’ve got an idea or cause you want to share with the world and you’ve found the perfect medium for it. Your audience counts on you to champion your cause.

Klout Style > Specialist
You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry
with a focused, highly engaged audience.

Klout Style > Socialiser
You are the hub of social scenes and people count on you to find out what’s happening. You are quick to connect people and readily share your social savvy. Your
followers appreciate your network and generosity.

Klout Style > Networker
You know how to connect to the right people and share what’s important to your audience. You generously share what’s important to your audience. You
generously share your network to help your followers. You have a high level of engagement and an influential audience.

Klout Style Group> Creating – Broad

Klout Style > Thought Leader
You are a thought leader in your industry. Your followers rely on you, not only to share the relevant news. but to give your opinion on the issues. People look
to you to help them understand the day’s developments. You understand what’s important and your audience values that.

Klout Style > Pundit
You don’t just share news, you create the news . As a pundit, your opinions are highly spread and highly trusted. You’re regularly recognised as a leader in
your industry. When you speak, people listen.

Klout Style > Taste Maker
You know what you like and your audience likes it too. You know what is trending, but you do more than just follow the crowd. You have your own opinion and that
earns respect from your network.

Klout Style > Celebrity
You can’t get any more influential; than this. People hang on your every word, and share your content like no other. You’re probably famous in real life and
your fans simply can’t get enough.

Last updated by .

About Mick Say

Mick Say is an Online Business Development Consultant. Mick's goal is to help UK businesses to develop meaningful online marketing strategies via the development websites and digital marketing resources engineered to inform and sell.


  1. Lívia Gusmão says:

    Now there’s no Klout Style on Klout’s site, I’d like to know how can I calculate, or stipulate, these types of profile. Do you have any idea? Thank you!

    • Hi Livia – Simply use your numerical Klout score as your influence guide. There are no easy or accurate methods to measure influencer style, this is why Klout moved away from it.. Simply write lots of content and engage with your audience and Authority on your subject will shine through.

      Thanks – Mick


  1. […] Klout measures online influence, so if you are an observer you’re not developing influence for your organisation.  […]

  2. […] Klout measures online influence, so if you are an observer you’re not developing influence for your organisation.  […]

  3. […] Klout measures online influence, so if you are an observer you’re not developing influence for your organisation.  […]