Code Name Penguin: A Powerful Force for Good SEO! I'm a bit late with this report, but I was asked about about duplicate content on websites the other day so I thought I had better answer with a short update. Google Penguin, is the code name for an algorithm update, one of many in recent years that Google have made to improve the quality of content returned in the Search Engine Results Pages (SERP's). This is a really positive step, welcomed by the "White Hat Community" Thank Goodness for Google Penguin Penguin was developed by Google to … [Read more...]
Black Hat SEO
Black Hat techniques are those which people use in a deliberate attempt to manipulate the search engine indexes and SERP's by increasing key-word density and by trying to improve page rank with large quantities of back links generally from link farms.